KIM & CHANG illustrates the challenge that comes with being a mega-firm. Long Korea's "largest" law firm, KIM & CHANG has led and dominated the industry with "best-in-class" skill and results - yet in the 2025 Korea Law Firm Consumer Report it ceded first place to rival firms across a range of assessment categories. It placed consistently in the upper ranks overall, but with more than twice as many lawyers and other professionals as its competitors, it appears to have some difficulty in consistently maintaining top-tier quality.
Among the 14 capability categories, the only one in which KIM & CHANG ranked first within was "government and regulatory affairs." It did place in the top three within in eight categories, including the two heavily weighted ones of "legal skills and expertise" and "satisfaction with outcomes."
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In the 19 practice area assessments, KIM & CHANG scored above average in 13 areas but did not place first in any. However undisputed its reputation as the "best," the 2025 Korea Law Firm Consumer Report results alone fall somewhat short of that self-assured claim.
KIM & CHANG employs more than 1,100 Korean lawyers alone - roughly double the number at its rivals. A talent pool of that size is both a strength and a weakness of being a "mega-firm": the more members a firm has, the wider the gap in ability among them tends to be, and "quality control" inevitably becomes harder. In the end, KIM & CHANG's struggle to strike a balance between "best" (quality) and "biggest" (quantity) is reflected directly in its 2025 Korea Law Firm Consumer Report results.
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There is no doubting KIM & CHANG's ability. In "legal skills and expertise," the firm recorded the highest score in 2024 (4.54), and in 2025 it again posted 4.68 - well above the overall firm average (4.54) - ranking second by the numbers, behind YULCHON (4.72).
KIM & CHANG's sore spot is "reasonable fees." After 3.12 in 2024, it again stayed in the 3-point range in 2025 (3.20) - the lowest level of client satisfaction within .
By revenue, KIM & CHANG is Korea's "best" law firm. Its annual revenue is estimated at KRW 1.2 trillion in 2021, KRW 1.3 trillion in 2022, KRW 1.4 trillion in 2023, and KRW 1.5 trillion in 2024 - an overwhelming figure, more than three times that of its major rivals.
Park Soo-Yeon, Reporter
in 2021,